Physics is like sex: sure, it may give some practical results, but that’s not why we do it quipped Richard Feynman. The oceanographer Curtis Ebbesmeyer1 provides a similar, albeit less memorable quote, when describing his early work on water slabs (aka snarks), which had relevance to both military and pollution issues: such practical matters did not interest me. I found snarks fascinating, even beautiful in their own right. The introductions to many scientific papers, however, are framed in terms of practical results. Hence the rhetorical question implied in the title: are the rationale we as scientists publish convenient little white lies: simply a way to validate undertaking the science that we find personally interesting and intrinsically satisfying?